Afinia Label announces new L301 Color Label Printer

31 January 2018

Afinia Label has released the L301 Color Label Printer: a compact, full-color inkjet printer, capable of up to 4800 dpi photo-quality prints. This product expands Afinia Label’s existing line of industrial full-color label printers, and it is designed to address the needs of smaller organizations requiring professional looking labels in lower volumes.

“Bringing professional label printing in-house with the L301 allows brand owners the flexibility they need to grow,” says Mike Atkins, Afinia Label’s national sales manager. “Instead of ordering high minimum quantities of labels from a third party, they can now print the labels they need, when they need them. The L301 also opens the door to seasonal product labeling and private labeling on behalf of their customers.”

The L301 is based upon an HP thermal inkjet printing platform that prints labels up to 6” wide (or up to 8.5” wide, with an optional unwinder). Its small footprint, ease of use and quiet operation make it suitable for any desktop environment. It prints in vivid, optimized color (up to 4800 x 1200 dpi), creating a professional label that catches the eye of potential customers. It’s compatible with a wide range of media.

The L301 is now available worldwide through Afinia Label resellers; along with the Memjet-powered L801 Label Printer, the DLF-1100 Digital Label Finisher, and the DLP-2000 Digital Label Press.