Amari Visual Solutions - Merger Expands Choice for Amari, AVS & Chief Customers

Leading distribution companies Australian Visual Solutions (AVS), Amari Plastics and Chief Media have joined forces to offer their customers an expanded range of options following a strategic merger this week.

International parent company MM Plastics announced the merger today, with General Manager Steve Baker saying the resulting entity, Amari Visual Solutions, will bring the best of all worlds to its customers through an expanded product range and wider distribution network.

“We’ve been laying the groundwork for this since mid-2018, following the acquisition of Chief Media in 2015 and AVS in 2017,” he says. 

“With our customers needing access to a more diverse range of media and substrates to meet the demands of a dynamic market, it simply makes sense to offer our whole product range through every outlet.

“Also, while operating independently, the three companies have always shared a similar commitment to delivering a total solution to customers; quality products, responsive and knowledgeable support and excellent value for money. So, it’s a great fit.”

The combined product portfolio will give customers of all three original companies a single source of supply for a wide selection of high-quality substrates, signage media, printers, inks and accessories.

“AVS customers will now have access to an extensive range of quality substrates including Aluminium Composite Panels, PVC, Acrylic, Polycarbonate and Flute” Steve explains.

“Amari Plastics and Chief Media customers, in turn, will benefit from access to the huge range of wide format media, cut graphics and display media, as well as hardware, tools, accessories, inks and finishing solutions which were previously only available through AVS.”

Amari Visual Solutions will operate out of seven sites in New South Wales, Victoria, Queensland, South Australia and Tasmania, servicing clients including sign, display and POS companies, digital wide-format printers, screen and offset printers, commercial shop fitters, truck and trailer builders, industrial and manufacturing companies and acrylic fabricators.

“This combined network gives us an excellent supply base for customers around the country, providing not only fast and efficient local delivery, but access to the technical expertise and support of local product specialists.”

While the merger officially comes into effect on the 4th of March, Steve says the transition will be staged to avoid any disruption to customers. Rebranding of buildings and delivery vehicles will take place over the coming months.

“In the meantime, though, all local reps will be able to help with products from across the entire portfolio and, in the next few months, we’ll be releasing a new, combined product catalogue and launching our new website, www.amarivisual.com.au,” 

“We are really encouraged by the enthusiastic response to this merge by our customers and look forward to providing a great portfolio of quality products accompanied by fast and reliable service to the market that has been so supportive of our activities in the past.”